01 — AI VISIBILITY AUDIT
Know exactly where you stand — on every engine that matters.
Before you optimize anything, get a hard baseline: who's being cited for your buyers' questions, in what position, and what AI actually says about you.
We run your priority prompts — typically 150 to 400, grouped by intent and buying stage — through ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Copilot. We record every citation, its position and the claim it supports. Then we do the same for your top competitors, and we work out why the winners win: content structure, entity clarity, source authority or plain technical access.
You leave with a scored, prioritised 90-day roadmap — and a dashboard that keeps tracking after the audit is done.
Best for: anyone starting out. Available as a standalone engagement or as month one of a plan.
What's included
- Prompt universe: 150–400 real questions, by intent and funnel stage
- Citation baseline per engine, per prompt
- Competitor share of voice and citation position
- “What AI says about you” — accuracy and sentiment review
- Technical access check: AI crawler permissions, rendering, schema
- Extractability scoring for your top 50 URLs
- Prioritised 90-day roadmap
Deliverables & timeline
2–3 weeks. Written audit report, live dashboard access, and a 90-minute roadmap workshop with your team.
02 — ANSWER-READY CONTENT
Models quote what they can extract. Be the easiest source to quote — and the most worth quoting.
LLMs pull passages, not pages. A page that buries its answer in paragraph nine loses to one that states it in the first sentence, defines its terms and backs them with a number.
We restructure existing content and write new content designed for extraction: question-led headings, direct answers up top, definitions, comparison tables, FAQs and — the strongest citation magnet of all — original data no one else has. Every piece is written for humans first; it just happens to be shaped the way models like to lift it.
We also leave your team with the editorial guidelines and templates to keep producing answer-ready content long after we're gone.
Best for: brands with plenty of content that never gets quoted, or thin sites in a crowded category.
What's included
- Extractability rewrites of priority pages
- New answer pages for prompt gaps
- Comparison and “alternatives” pages
- FAQ modules, definitions and how-to blocks
- Original research: surveys, benchmarks, data studies
- Editorial guidelines and templates for your team
Deliverables
8–24 pages per month depending on plan, with briefs, before/after extractability scores and citation tracking on every page we touch.
03 — ENTITY & KNOWLEDGE GRAPH
Models don't rank pages. They reason about entities. Be a clear one.
When a model decides whether to name you, it draws on everything it knows about “you” as an entity: what you are, what you do, who you're for, and how you relate to your category and competitors. Ambiguity gets you skipped.
We make your brand unambiguous everywhere models look — on your own site through structured data and canonical descriptions, and across the web through consistent facts on the profiles and reference sources that models cross-check against.
Best for: brands with generic names, recent rebrands, multiple product lines or a category that models keep mislabelling.
What's included
- Organization, Product, Person, FAQ and HowTo schema (JSON-LD) site-wide
- Consistent core facts across your site, LinkedIn, Crunchbase, G2/Capterra, Wikidata and directories
- About and product pages rewritten as canonical entity descriptions
sameAs and disambiguation strategy
- Wikipedia/Wikidata eligibility assessment and, where eligible, execution
Deliverables
Entity audit, schema implementation (or a spec your developers can drop in), profile synchronisation and quarterly re-checks.
04 — CITATION & SOURCE AUTHORITY
AI engines corroborate. One source saying you're great is a claim; five saying it is a citation.
Answer engines lean on a surprisingly small set of source types: industry publications, review platforms, communities, reference sites and comparison articles. We map which of them your engines cite — then earn you a real presence there.
This is digital PR built for citations rather than links: data-led stories, expert commentary, contributed pieces, review-platform strategy, authentic community participation and inclusion in the comparison articles models keep reaching for. Real mentions from real editors and communities. No schemes, nothing you'd be embarrassed to explain.
Best for: brands whose own content is strong but who lack the third-party corroboration models need before naming them.
What's included
- Source map: which domains each engine cites for your prompts
- Data-led digital PR and expert commentary
- Review-platform strategy and response programme
- Community presence: Reddit, niche forums, Q&A sites — done transparently
- Comparison and “best of” article inclusion outreach
- Podcast and YouTube placement (transcripts get cited too)
Deliverables
A monthly placement target by plan, each placement tracked against citation impact — not vanity metrics.
06 — MONITORING & REPORTING
Search Console doesn't show AI answers. We built what does.
Our platform runs your prompt set through every engine on a schedule, records the answers and scores them: were you cited, in what position, what was said — and was it accurate?
Every client gets a live dashboard, a weekly digest and a monthly narrative report written by the strategist who runs your account. When something changes — you lose a citation, a competitor appears, a model starts saying something wrong about you — you hear about it the same week, with a plan attached.
Best for: everyone. Included in every plan; also available standalone for in-house teams.
What's included
- Weekly (daily on Enterprise) prompt tracking across six engines
- Citation rate, share of voice, position, sentiment and accuracy
- Competitor tracking on the same prompt set
- Alerts: lost citations, new competitors, inaccurate claims
- AI referral traffic and conversions via GA4 integration
- Monthly narrative report and quarterly strategy review
Deliverables
Live dashboard, weekly email digest, monthly report, quarterly review — plus API access on Enterprise.